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Wow.. do you remember the first car phones. Those big black boxes that you would plug into your cigarette lighter. It would suck if you actually used your cigarette lighter to light a cigarette because you would have to unplug your phone and then plug it back in. Then we had those big whitish things that looked like a 2X4. Then the flip phones. Now, we have so many things that we can get and do on our cell phones and they fit in our pocket.

I remember watching the news to hear what was going on in the world or those special reports that were like 1 to 2 hours after the facty. We would need to wait for the news crew to arrive and setup before we could see or know what was going on. We used to watch the TV van go by with the big tuning fork on top and just wonder how that thing worked. Today, we have instant access to upload videos and pictures. Who needs TV crews when you have the American public out there ready and willing to take your video and/or picture at a drop of a dime. If you did something wrong, the common response would be “Prove it. No one saw me!”. You can’t do that nowadays. Wait a few minutes and your little escapade is up on YouTube or on Facebook or someone is tweeting about it along with the video with your hand in the cookie jar.

Do we even need to watch the news anymore? Do we even need to have a newspaper delivered to our home or office? Why cut down any more trees? Just read the paper online or download a book to your iPad or Kindle and your set. I have rss feeds coming in on any major news story as it happens so I don’t need to wait until 6PM to watch the daily news. I can just go to www.cnn.com or www.foxnews.com for the latest or go to any website that I need to for science, travel, technology, entertainment.

But I guess the question is… DO we really need a television any more except to use it as a playback device? We can watch our favorite shows online now. We use our DVR’s to record our shows because we are not home to catch them so we watch them when we do get in. Soap operas are going away.. THANK GOD!. Game shows… eh! News.. we already spoke about that. Made for TV movies… Don’t have time for that. We need a TV to watch our rented DVD’s or the ones that we purchased. We need a TV to entertain our kids with Teletubbies, Sesame street, etc.. but, WAIT, those are on DVD now as well. Which is good because you can just pop one in at any time and your set.

Isn’t our mobile technology or just plainly put, technology, really affecting more than just news coverage. Next thing you know we’ll have a usb connector in the back of our heads and all we would need to do is come home, connect, upload and in a matter of minutes or even seconds, we have everything that we wanted to watch already imprinted in our brains.

Done.. what’s next on the agenda!

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Hispanics are one of the largest growing populations in the United States. This has been pretty much public knowledge for quite awhile now. We(hispanics) are constituting a large piece of the population that are now internet savvy and computer ready with projections that these numbers are growing. It is no wonder that hispanics are turning out to be a large target market for many businesses. There is a large purchasing power that is still relatively untouched.

Social Marketing is touching every body, every ethniticity, every age, and every pocketbook. The only thing that I find that is disheartening is when you have a company(Pepsi) or even a state(AZ) for that matter, that cheapens themselves by not thinking through their strategies and proposals before making it public. Let’s not be just put some thing out there just to put out there without some form of study or at least some background checking. If you know your market, you can speak to the market.

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